In the world of leadership development and executive coaching, few names resonate with the same passion, authenticity, and impact as Hayssam Al Amine, CEO and Founder of Resource Performance Management (RPM Consultancy). From humble beginnings in hospitality to building one of the region’s most sought-after boutique consultancies, his journey reflects not just professional achievement but a deep-seated philosophy that leadership is about creating leaders, not followers. His motto is clear: ‘Changing the World – One Person at a Time.’
The Spark of Inspiration
Hayssam’s story begins in the corridors of the Sheraton, where, as a young manager, he was selected to train colleagues on guest satisfaction standards. It was there that a trainer, Don Farrell, told him, “You’re going to be a great trainer one day.” Those words became more than encouragement; they became a prophecy.
As his career advanced across industries, hospitality, logistics, and even automotive, training responsibilities consistently landed on his shoulders. He began to see a pattern: no matter the company or role, his greatest value was in helping others grow. Eventually, the call to start his own practice became undeniable.
What started as a one-man show, with Hayssam answering emails under multiple IDs to create the illusion of a bigger company, has today grown into RPM Consultancy, a boutique consultancy firm trusted by multinational giants like Amazon and leading banks across the Middle East. From the outset, the vision was clear: focus on quality over quantity, and prioritize transformation over transactions.
Looking back, Hayssam often says that the seeds of RPM were planted long before he became an entrepreneur. Every role, every project, and every mentor added a layer to his philosophy. He saw firsthand how organizations flourished when leaders empowered their teams, and how they faltered when leadership turned into control. That realization became the heartbeat of RPM.
Leadership by Design
Hayssam’s approach to leadership defies convention. Rather than seeing himself as a figurehead, he embraces the role of contributor, mentor, and co-learner. His leadership philosophy is grounded in situational adaptability, leading from the front when necessary, stepping back when his team must own the stage, and always maintaining a presence in the middle of the action.
At RPM, this philosophy has shaped a culture of shared ownership. Success is not measured solely by financial performance but by the collective growth of individuals within the organization. Small milestones are celebrated alongside big wins, creating an environment where effort, strength, and progress are valued just as much as results.
To his team, Hayssam is not just a CEO but a partner. He is known for managing “by walking around,” engaging with employees directly, sharing in their daily challenges, and ensuring no one feels disconnected from the bigger picture. His calendar is often packed with back-to-back training days, coaching sessions, and client consultations, yet he never hesitates to roll up his sleeves and join his team in the trenches.
His mantra is simple yet profound: “A leader’s job is done when the team becomes self-led.” This belief highlights his commitment to developing leaders who think independently, act with integrity, and share a common sense of purpose.
Tested by Crisis
Like many businesses, RPM faced its biggest test during the COVID-19 pandemic. Almost overnight, training budgets evaporated, in-person programs ceased, and the industry braced for collapse. Where others saw disaster, Hayssam saw opportunity.
He challenged his team to digitize their most impactful workshops within 30 days. Once ready, they reached out to clients with an outstanding offer: free training and coaching to help navigate the crisis. For seven months, RPM delivered virtual programs on stability, remote team management, and customer service during uncertainty, without charging a fee.
The decision weakened finances, with Hayssam tapping into personal savings to keep his team intact and fully paid. Yet the payoff was extraordinary. Clients remembered who stood by them in difficult times, and in the years following, RPM achieved record-breaking growth.
Beyond business success, the experience left a personal impression. It reminded Hayssam that a crisis is the ultimate classroom for leadership. Leaders who cling to the bottom line at the expense of people often lose both. Leaders who prioritize people build loyalty and reputational capital that far outlasts the crisis itself.
Innovating for Impact
The coaching and consulting industry is growing rapidly, shaped by technological advancements and shifting client expectations. Hayssam believes that relevance comes from restlessness. For him, excellence today does not guarantee relevance tomorrow.
To stay ahead, RPM developed its own Nine-Step Methodology, a structured approach that ensures training is not a tick-box exercise but a strategic driver of business performance. From pre-training onboarding videos to post-program coaching and reporting, the process implants learning into the fabric of organizational strategy.
Hayssam also introduced the role of Training Innovation & Strategy Manager, a dedicated position focused solely on integrating new technologies into RPM’s offerings. Artificial intelligence, CRM systems, learning management platforms, and the emerging field of agentic coaching are being explored as tools to enhance participant experience and scale impact.
By 2026, RPM plans to deploy AI-driven coaching agents that extend trainer support beyond workshops, ensuring participants have guidance long after the program ends. For Hayssam, innovation is not a choice; it is a commitment to clients and learners alike.
Achievements Without Complacency
With glowing testimonials, industry recognition, and prestigious awards, it would be easy for Hayssam to rest on his laurels. Instead, he treats every accolade as a reminder to raise the bar higher.
“Good enough is never good enough,” he often tells his team. RPM regularly performs internal reviews that go beyond profit and loss statements. They analyze content effectiveness, participant engagement, and emotional impact. The aim is to ensure every training remains fresh, relevant, and transformative.
By benchmarking against industry leaders while striving to surpass them, RPM has built a reputation not just for quality but for authenticity. What truly sets the firm apart is its ability to speak to both the mind and the heart. For Hayssam, lasting change occurs when learning echoes emotionally, not just intellectually.
The Ripple Effect
Outside the boardroom and training room, Hayssam champions a simple yet powerful philosophy: “Changing and improving thoughts can change the world.” This idea forms the foundation of The Ripple Effect, his podcast and personal mantra.
He considers that change happens one person at a time. Just as a single pebble creates ripples across a pond, one inspired individual can influence an entire organization, community, or industry. His own practice reflects this philosophy, treating each meeting, session, or speech as the most important thing he is doing at that moment.
By modeling presence and passion, he sparks the kind of energy that spreads exponentially. For him, the goal is not to change everyone at once but to ignite the spark in at least one person who will carry the flame forward.
Colleagues and clients often describe him as someone who makes people feel like the center of the universe during interactions. That intentional focus, combined with his contagious enthusiasm, becomes the fuel that powers the ripple effect.
Work, Life, and Balance
Despite his demanding schedule, Hayssam is intentional about maintaining balance. For him, balance does not mean dividing time equally between work and personal life. Instead, it means being fully present wherever he is. Whether delivering a keynote, mentoring a leader, or cooking a meal at home, he engages himself in the moment.
This mindful approach keeps him grounded, ensuring that his passion remains a source of energy rather than fatigue. It also sets an example for clients and colleagues: success without balance is unsustainable.
Cooking, traveling, and spending time with family are more than hobbies for Hayssam; they are ways to fill his creativity and perspective. He often draws leadership lessons from outside the corporate world, whether in the patience required for a recipe or the adaptability needed while exploring new cultures.
A Legacy of Leadership
Looking ahead, Hayssam is focused on expanding RPM’s footprint in Saudi Arabia, a market undergoing transformative growth. But beyond geographical expansion, his vision is to deepen RPM’s role as a strategic partner for organizations, turning training into a catalyst for cultural and business transformation.
On a personal level, he is dedicated to strengthening the ripple effect globally through coaching, public speaking, and thought leadership. His aspiration is not just to build a successful consultancy but to inspire a movement of leaders who lead with ambition, adaptability, and heart.
For Hayssam, legacy is not measured in revenue figures or client rosters. It is measured in the leaders he develops, the organizations he supports, and the lives he touches along the way.
A Call to Action
Hayssam leaves readers, particularly HR and Learning & Development leaders, with a powerful reminder: not all training providers are equal. He urges organizations to vet their coaches thoroughly, ensuring they are not just content deliverers but true partners who understand business challenges and tailor solutions accordingly.
He believes that every dollar invested in training should yield measurable returns and that you should choose providers who act as an extension of your team, not just as external vendors. Anything less is wasted potential, he believes.
The Future of Leadership
Hayssam Al Amine’s journey is proof that leadership is less about titles and more about transformation. From his beginnings in hospitality to leading RPM Consultancy on the global stage, his story embodies innovation and humanity.
In every program delivered, every leader mentored, and every idea shared, he carries the same conviction: ordinary people can achieve extraordinary results when guided with purpose and passion.
For Hayssam, coaching is not a career; it is a calling. And through his work, he continues to shape leaders, transform organizations, and inspire the change the world so urgently needs.
