Prime Highlights:
⦁ Jordan’s tourism revenue rose 7% in the first 11 months of 2025, reaching $7.2 billion, despite a slight dip from 2023 highs.
⦁ The increase was driven by a 14.7% rise in tourist arrivals, especially from Europe, Asia, and the Americas, showing the sector’s resilience and growth potential.
Key Facts:
⦁ Spending on travel abroad by Jordanians reached $1.887 billion, with an 11.4% increase in November alone.
⦁ The Gulf Cooperation Council (GCC) region is also booming in tourism, with Saudi Arabia welcoming 30 million international visitors and generating $75.7 billion in tourism revenue.
Background:
Jordan’s tourism sector recorded robust growth in 2025, with revenue rising 7 percent year-on-year over the first 11 months, reaching $7.2 billion, according to preliminary figures from the Central Bank of Jordan.
The latest data also shows that tourism revenue for November alone surged 12.6 percent compared with the same month last year, reaching $606.6 million, the Jordan News Agency (Petra) reported. Jordan’s tourism continues to grow despite a small drop from the record levels of 2023 due to regional tensions, showing the industry’s resilience.
The Central Bank said the increase was driven by a 14.7 percent rise in tourist arrivals, mainly from Europe (36.1%), Asia (34.3%), and the Americas (18.4%). Visitors from Arab countries contributed 3.6% more, while revenue from Jordanian expatriates fell slightly by 0.8%.
The growth supports Jordan’s Economic Modernization Vision, which aims for around 10% yearly growth in tourism revenue, along with more visitors. Spending on travel abroad also rose, reaching $1.887 billion in the first 11 months, including an 11.4% increase in November.
Tourism in the wider Gulf Cooperation Council (GCC) is also growing. In 2024, the GCC added $247.1 billion to regional economies, with travel between member states rising 52%. Saudi Arabia led the region, welcoming 30 million international visitors and generating $75.7 billion in tourism revenue.
Tourism is projected to be the major source of income of the GCC economy in the coming years, where it will be able to generate a whopping 13.3% of GDP by 2034, apart from 1.3 million new jobs.
Among these jobs, there will be many women working. Jordan’s continuous tourism development is a clear reflection of its viability and growth potential, thereby making the country the most attractive route for travelers in the Middle East.
