In a world where people communicate at lightning speed and attention spans are moving at a greater pace, communicating clearly has become one of the most elusive leadership qualities. Wejdan AlHawtan knows this very well. Her work lies on the boundary of strategy and humanity, where people influence the outcome, cities are defined by narratives and brands by perception.
Having over fourteen years of experience in the fields of public relations, marketing, branding and life coaching, Wejdan has developed a professional identity that is based on intention. She does not envision communication to mean messaging only, nor does she envision leadership to mean authority. To her, both are instruments of correspondence, between vision and execution, ambition and well-being, performance and purpose.
Today, being a Strategic Communication Director at a government organization, which heads the City and tourism development in Saudi Arabia, and a life coach, Wejdan combines order and compassion, long-term and human vision. The leadership is a reflection of a belief that she adheres to is simple: meaningful impact begins from within, then extends outward.
A Journey Shaped by Story and Strategy
From the very beginning of her career, Wejdan felt a natural alignment with the field of communications. Storytelling, brand building, and long-term strategy were not just professional responsibilities; they resonated deeply with how she thinks and engages with the world.
Working in a dynamic and constantly evolving environment strengthened her stability and sharpened her ability to solve complex problems. Over time, she developed a creative yet disciplined mindset, the one that balances innovation with structure. Communications, for her, became more than a function. It became a way to create meaning, guide perception, and navigate change.
With each role, her leadership capabilities expanded. She learned how narratives influence behaviour, how strategy provides direction, and how clarity enables execution. These lessons laid the foundation for the leader she is today.
The Natural Evolution Into Life Coaching
Wejdan’s transition into life coaching did not come from a sudden career shift. It happened organically.
Long before she formally trained as a coach, she found herself guiding friends, colleagues, and team members, helping them reflect, reframe challenges, and find clarity in moments of uncertainty. As her awareness of this strength grew, she chose to invest in it intentionally, formalising her skills and offering structured coaching sessions.
Life coaching became a natural extension of her leadership, not a departure from it. It reinforced her belief that leadership is a continuous journey, not a destination, the one that requires self-awareness, adaptability, and a commitment to lifelong learning.
“Investing in oneself through education, reflection, and growth is not optional. It is essential. Each phase of experience adds depth to how leaders communicate, guide, and create impact,” Wejdan says.
Defining Her Role: Bridging Strategy and People
Wejdan defines her current role as one that bridges strategy, leadership, and talent development.
As a communication leader, she sets clear strategic direction, aligns teams around a shared vision, and ensures disciplined execution. Her focus is not only on what is communicated, but on why and how it supports long-term goals.
As a life coach, she works closely with individuals to identify gaps, clarify goals, and turn insight into action. Coaching, in her view, is about empowerment, helping people move forward with confidence and purpose.
At the core of both roles lie the same foundations: clear strategy, strong communication, and mentoring that enables growth. Whether shaping institutional narratives or supporting personal transformation, Wejdan’s work is guided by alignment. She highlights, “Coaching has been deeply impactful for me on a personal level. After every coaching session, I gain new clarity—learning how to approach challenges differently, harness the power of self-reflection, set healthy boundaries, and translate insights into clear action plans. It has been a truly rewarding journey, both personally and professionally..
Leading With a Coaching Mindset
Wejdan’s coaching mindset profoundly influences how she leads teams and drives performance.
Transparency, openness, and active listening are not leadership techniques for her—they are essential behaviours. By listening deeply, she gains insight into challenges, underlying gaps, and root causes. This allows her to address issues effectively rather than superficially.
She believes that creating an open, mentoring-led environment builds trust and accountability. Performance conversations are honest, reflective, and action-oriented. Feedback flows both ways, and clarity replaces assumptions.
This approach enables teams to take ownership of their work, align with shared goals, and sustain results over time. “Leadership is not about control, but about enabling understanding,” she shares.
Leading Through Transformation and Change
Operating in high-impact, transformation-driven environments presents unique challenges. For Wejdan, one of the most significant is sustaining momentum while navigating constant change.
Transformation demands agility, but also focus. As priorities evolve, leaders must ensure that teams remain clear on direction and committed to delivery. This balance between ambition and execution defines her leadership challenge.
Wejdan approaches this by maintaining strategic clarity while supporting adaptability. She works closely with teams to build resilience, encourage flexibility, and ensure execution keeps pace with vision. Change is not treated as disruption, but as a managed and supported process.
Keeping Communication Future-Focused
Relevance in communication does not happen by accident. Wejdan ensures future-focused strategies by anchoring them in a clear long-term vision, often set over a five-year horizon.
This long view is paired with regular assessment and refinement. Objectives are reviewed, performance is evaluated, and strategies are adjusted to remain in line with evolving priorities. “Flexibility is not a weakness; it is a strategic necessity,” she says.
Benchmarking against global best practices and emerging trends plays a key role in this process. It ensures that communication remains forward-looking, responsive, and positioned for lasting impact rather than short-term visibility.
Clarity Under Pressure
In roles where communication shapes public perception and leadership decisions carry long-term consequences, pressure is unavoidable. Wejdan AlHawtan approaches this pressure with a calm clarity that has become one of her defining strengths. Rather than reacting to urgency, she slows the moment down, asking the right questions before moving forward.
She believes that pressure often exposes the quality of leadership. In high-visibility environments, quick decisions may be expected, but thoughtful decisions create trust. Wejdan balances this by grounding herself in preparation, context, and purpose. When clarity is present, speed follows naturally.
Her background in strategic communication allows her to assess not only what needs to be done, but how it will be understood. Words, timing, and tone matter. At the same time, her coaching practice reminds her that people experience pressure differently. This awareness helps her lead with empathy while maintaining decisiveness.
“Clarity is not about having all the answers. It is about creating alignment between intent and action, message and meaning,” she says.
In moments of complexity, this clarity becomes her anchor, allowing her to lead with confidence, integrity, and quiet authority.
Balancing Leadership and Life
Maintaining work-life balance in demanding leadership roles is not always easy. Wejdan approaches it with intention.
She has built a routine around clearly defined priorities aligned with her values and personal needs. Rather than trying to do everything, she focuses on quality over quantity, setting intentional daily tasks across both personal and professional areas.
Her weekdays are structured around professional responsibilities, learning, and physical well-being. Weekends are reserved for family, social connections, and personal interests. She also believes in rewarding progress, using small personal incentives to stay motivated and present.
This balance helps her remain energised, focused, and grounded, allowing her to lead sustainably.
Values That Guide Her Leadership
At the heart of Wejdan’s leadership are clear and deeply held values.
She leads with authenticity, believing that trust and credibility begin with being real. Continuous growth is a constant priority, both for herself and those she works with. She places strong emphasis on health and wellbeing, seeing them as foundations for sustainable performance.
She approaches influence responsibly, using communication to create alignment and positive outcomes. Impact drives her decisions; she focuses on measurable value and lasting results. Finally, she views networking as a strategic enabler, building genuine relationships that support collaboration and long-term partnerships.
Advice to Aspiring Leaders
For those seeking growth in communication, branding, and personal development, Wejdan’s advice is grounded and clear.
“Be authentic and transparent; this builds trust. Commit to continuous learning, because progress depends on growth. Protect your well-being, as sustainable performance requires balance. Use influence thoughtfully, and focus on creating real impact rather than outputs alone,” she says.
Above all, she suggests investing in genuine relationships.
“Strong connections are what enable collaboration, resilience, and long-term success,” Wejdan shares.
A Vision Focused on Community and the Future
Looking ahead, Wejdan’s long-term goal is to contribute to meaningful change by building communities where leaders can support, learn from, and enable one another.
She believes sustainable transformation happens when people feel connected, supported, and empowered to grow. This belief drives her commitment to coaching, mentoring, and leadership development.
She is particularly motivated to support emerging youth leaders, helping them navigate both personal and professional growth. By sharing her experience and insight, she aims to help the next generation build clarity, confidence, and purpose.
For Wejdan AlHawtan, leadership is not about visibility. It is about alignment, between who we are, what we communicate, and the impact we leave behind.
