Wellbeing at the Core  Education in Arab countries is going through a major shift. Schools are no longer focused only on marks and exam results. Instead, they are working to…

Marketing with Meaning The purpose is an essential part of success in the modern fast-paced business environment. Profits or market share are no longer the point; purpose is what determines how…

Reimagining Reach In today’s competitive world, marketing has transformed into a fast-moving and dynamic field driven by innovation. Traditional advertising alone can no longer hold attention; modern brands now depend…

Prime Highlights: Spending on overseas tourism during 2024 was SR153.61 billion ($40.95 billion), an increase of 13.82% over the previous year. 30 million foreign visitors traveled to the Kingdom during…