Prime Highlights
- Influencers are required to apply for a business license prior to seeking a media permit in the UAE.
- It is punishable with a fine of up to AED 1 million, but fee waiver is provided for three years to new applicants.
Key Facts
- UAE’s new Media Regulation Law went into effect on May 29, 2025.
- Content creators have to obtain both business and media licenses to do business lawfully.
- The law covers influencers, media companies, freelancers, and free zone entities.
Key Background
The process to regulate influencers and online content in the UAE started in 2018, when the government initially proposed licensing for social media advertising. Influencers were then asked to pay up to AED 15,000 per annum for permits. While big influencers easily made the adjustment, smaller content creators found it difficult to comply.
Over the years, emirates like Abu Dhabi and Dubai started implementing their own regional frameworks. Abu Dhabi’s Department of Economic Development mandated e-licenses for influencer collaborations, while Dubai required a trade license in addition to a media permit. These steps signaled the government’s intent to standardize digital operations in line with traditional media rules.
The new federal Media Regulation Law, effective May 29, 2025, consolidates and expands these efforts. It mandates business registration before a media license can be granted and enforces strict guidelines for content that aligns with UAE’s national, cultural, and ethical values. A total of 20 content standards have been listed, including bans on disrespecting religions, undermining national security, spreading rumors, and inciting public disorder.
The legislation binds individuals as well as business entities in all types of industry—traditional media, influencers, bloggers, production houses, and media agencies in mainland UAE or in free zones. The breaches are divided into serious and administrative offenses, with penalties between AED 5,000 and AED 1 million, subject to the seriousness of the breach.
As a guarantee against unfairness, a grievance system has been established. Offenders have a window of 15 days within which to appeal, and failing resolution in the subsequent 15 days, the penalty is upheld. This ensures due process while reaffirming the Council’s authority.
Supporters think that this unification will shield consumers from false or damaging content and raise the quality of content in the online space. Critics, however, warn that the imprecise definition of certain provisions can create unforeseen punishments for well-meaning creators.
Nevertheless, with waiver of fees, transparent procedures, and overall control, the UAE legislation is one step in the direction of responsible content development that fosters innovation without compromising public interest and cultural heritage.
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